Recent Blog Posts

  • This Is How You Have a Budget Conversation With Homeowners

    October 1, 2017
    Homeowners rarely have an accurate sense of how much their project will cost when they first speak with a remodeler.
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  • Don't Want to Take Small Jobs? You Should. Here's How to Do Them While Keeping the Big Projects

    September 15, 2017
    Many remodeling companies and custom home builders have a niche. Some companies love the big jobs. Some prefer more modest work. The one thing that most companies don’t like to deal with are the service jobs, the tiny jobs, that good clients call with.
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  • Must-Haves for a Comprehensive Contract

    August 15, 2017
    Unless you have someone on staff who can do a Vulcan mind-meld with your customer, odds are you and your potential client will clash about something you thought you had agreed on.
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  • Why You Shouldn't be Afraid to Say No to a Sale

    August 1, 2017
    Remodelers are trained to say yes from the day they start in the industry. “Yes, I can complete the job. Yes, we can come in at that time. Yes, we can add that change order. ” “Yes” is an important word, but perhaps a better word to keep in your vocabulary is “no.
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  • Home Builder Marketing: Beyond The Business Card

    July 15, 2017
    With no model homes to show or an in-house sales team to troll for new business, custom home builders rely on reputation to sell themselves to prospective clients. So their standard marketing tool is the business card, which hopefully gets passed along by a previous client to relatives or friends.
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  • Should Radios Be Banned on the Jobsite?

    July 1, 2017
    A recent survey polled 730 builders and found more than 80% of them had no policy prohibiting workers from enjoying their favorite tunes while on the job.
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  • How to Approach a Project Started By Another Contractor

    June 15, 2017
    Sometimes homeowners will contact you about a particular project that is half way completed. Usually the owner is unhappy with the work their current designer or contractor is doing and will ask you to take over and complete the project.
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  • 10 Tips for Getting More Leads From Home Shows

    May 15, 2017
    For most home improvement companies, generating leads and sales at home shows and events is a key part of the marketing plan. Some companies are better at this than others. What sets them apart? It isn’t having the best product. It isn’t a beautiful display.
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  • 4 Ways to Exceed Expectations

    May 1, 2017
    Many years ago, I began thinking about the subject of exceeding expectations. I would field phone calls from upset clients or listen to team members’ frustrations and I found that most of the time the root of the problem lay in expectations that were set but not met.
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  • The Perfect Marketing Budget For 2017

    April 15, 2017
    Working with different-size builders across the nation has taught me many things. The first is that every builder is convinced that both they and their marketplace are unique. Every once in a while, it’s actually true.
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