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Expert Articles & Advice

Four P.R. Strategies to Increase Brand Awareness

Customers are willing to pay a premium for trustworthy brands. A Reader’s Digest Most Trusted Brands Study in 2018 found that consumers are willing to pay more money to support products/services from brands they trust.

How Good is Your Window Warranty?

Today, many vinyl windows offer some version of a lifetime warranty. But not all those warranties are created equal, experts warn. And contractors who don’t know what a warranty really says can be left holding the bag if customers have problems.

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